Post by account_disabled on Dec 19, 2023 21:44:20 GMT -8
LinkedIn, that is to say areas of the profile that LinkedIn will use more to understand who you are, what your specialties are, what searches to make your profile stand out on and what ads are the most likely to correspond to you. The headline. The line under the photo (max 120 characters). This is the profile title. By default, this is the current job title, but it needs to be changed. You have expertise, you don't just have a job title. LinkedIn is quite clear: this area is intended for “a statement that expresses your mission, motivation and qualifications”. Be precise: project manager means nothing: CONTEXTUALIZE.
This title follows you everywhere in LinkedIn and is what you see when you Email Data arrive on your profile. So it must attract and make you want it. On the other hand, a priori, no major impact for the algorithm. I should rather write: variable impact, LinkedIn being like all platforms, in permanent Beta version. The “info” section which is also called “about” or “about” or “summary” depending on the server on which your profile is based. This is a strategic section. It is essential. One of the most common errors is that this section is not filled in. Another mistake is to tell your life story, your journey, your past.
However, to do this, there is the “experience” section. The “news” section is a pitch. You must answer the question “why me?”. You must highlight not your 15 years of marketing but what you have learned from it and which you have mastered today. You have space: use it but without talking. Why you, what is your specialty, what is your “employer value proposition”. Think keywords. LinkedIn gives weight to the content in this area. Do not neglect it. Job titles and in particular the current position. They are important in several ways. Words in job titles carry more weight in the algorithm than plain text. They are in bold . When we scan your profile, we see them right away.
This title follows you everywhere in LinkedIn and is what you see when you Email Data arrive on your profile. So it must attract and make you want it. On the other hand, a priori, no major impact for the algorithm. I should rather write: variable impact, LinkedIn being like all platforms, in permanent Beta version. The “info” section which is also called “about” or “about” or “summary” depending on the server on which your profile is based. This is a strategic section. It is essential. One of the most common errors is that this section is not filled in. Another mistake is to tell your life story, your journey, your past.
However, to do this, there is the “experience” section. The “news” section is a pitch. You must answer the question “why me?”. You must highlight not your 15 years of marketing but what you have learned from it and which you have mastered today. You have space: use it but without talking. Why you, what is your specialty, what is your “employer value proposition”. Think keywords. LinkedIn gives weight to the content in this area. Do not neglect it. Job titles and in particular the current position. They are important in several ways. Words in job titles carry more weight in the algorithm than plain text. They are in bold . When we scan your profile, we see them right away.
