Post by account_disabled on Mar 9, 2024 0:45:37 GMT -8
you have to be fairly neutral on Instagram stay close to reality Do influencers work? It's impossible not to touch on the topic of influencers, often hired by companies to obtain rapid and widespread social visibility. But how effective are influencers ? “Influencer channels that advertise 10 things in the space of 10 posts are certainly not very credible. It is difficult for a luxury company to have an influencer who speaks for it. Luxury companies make use of testimonials and brand ambassadors. Although brands like Lamborghini and Ferrari don't even have brand ambassadors because their brand goes beyond the person. Then there are cases like .
Influencers and ambassadors are two different things “Influencers Brazil Phone Number and ambassadors are two completely different things: the ambassador embodies the value of the brand, wears the brand, testifies to the brand. The influencer does another job: he puts opportunities on the consumer's path. Even if in my opinion the latter will be short-lived because they are children of liquidity (in the sense understood by the sociologist Zigmunt Baumann ed.), they have no rules to respect and the messages they send are dystonic. How much does the influencer really support the cause he is promoting? If he works for 100 products it is difficult to argue that all 100 represent him. So where is the dividing line? When you see a face in 10 different advertisements you ask yourself two questions.
As a professional I don't embrace this type of approach. What really matters is being consistent ." In conclusion Consistency and quality should be the basis of any communication, but we know this is not the case. So monitoring the reputation of a potential influencer or ambassador can save a company from embarrassment and damage to its image. Services such as media monitoring by L'Eco della Stampa are indispensable in this case. Silvia Saliti; manager; marketing and comunication; how to communicate a brand; luxury; luxury; luxury sector Silvia Saliti – marketing expert and graduate in Business Economics, at the age of six she already knew that she would be a marketing director in the automotive sector. It was the fault of an "electrocution on the way to Damascus.
Influencers and ambassadors are two different things “Influencers Brazil Phone Number and ambassadors are two completely different things: the ambassador embodies the value of the brand, wears the brand, testifies to the brand. The influencer does another job: he puts opportunities on the consumer's path. Even if in my opinion the latter will be short-lived because they are children of liquidity (in the sense understood by the sociologist Zigmunt Baumann ed.), they have no rules to respect and the messages they send are dystonic. How much does the influencer really support the cause he is promoting? If he works for 100 products it is difficult to argue that all 100 represent him. So where is the dividing line? When you see a face in 10 different advertisements you ask yourself two questions.
As a professional I don't embrace this type of approach. What really matters is being consistent ." In conclusion Consistency and quality should be the basis of any communication, but we know this is not the case. So monitoring the reputation of a potential influencer or ambassador can save a company from embarrassment and damage to its image. Services such as media monitoring by L'Eco della Stampa are indispensable in this case. Silvia Saliti; manager; marketing and comunication; how to communicate a brand; luxury; luxury; luxury sector Silvia Saliti – marketing expert and graduate in Business Economics, at the age of six she already knew that she would be a marketing director in the automotive sector. It was the fault of an "electrocution on the way to Damascus.
